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INTELLIGENT LOGISTICS &
Global Automotive OEM B2B - CONFIDENTIALEN | DE
Scope Digital Transformation / Area Manufacturing IT / Team +15 Agile Squad / Time +2 Years / Role Lead Product Designer
Transforming Analog Manufacturing Chaos into a Global Digital Backbone
by using user-centred design as a stakeholder alignment mechanism to reduce decision making speed and change resistance.
+€60M
UNLOCKED VALUE
KEY RESULTS
20+ MODULES
12 LOCATIONS WORLDWIDE
FROM 100 TO 6,000 USERS
MANAGEMENT SUMMARY
BEFORE
+ 5,000 vehicles managed manually on paper.
Processes undocumented.
Decision-making depended on individual memory.
Workflow habits hidden and undefinable.
No downtime allowed for training.
The organisation was operational.
But structurally inefficient.
AFTER
"The system spoke our language."
-- Feedback from Lead Technician during Validation Phase
DESIGN AS A SUCCESS FACTOR IN DIGITALISATION
Hyperspeed, evidence-based design enabled rapid decision-making,
empathy-driven design eliminated user resistance,
and the early integration of design and development drastically accelerated time-to-market.
Design
Empathic field-driven design approach
I transformed abstract visions into actionable product.
I enabled highly-rapid iterative implementation while keeping decision delays near zero.
Design → Business
High-tempo validation process
I introduced highly-rapid prototyping and enabled weekly validation testing at a startup level.
I shifted debates from opinion-based to evidence-based.
Design → Users
Translated user habits into clear digital workflows
Users could not express their needs.
I translated observed behaviour into system logic through empathic discovery for each role on the shop floor.
Design → Development
Early embedded collaboration model
I defined requirements with engineering from day 1.
I aligned UX decisions with technical feasibility.
This resulted:
Reduction in total development costs.
No resistance to digital transformation.
Real implementation instead of theory.
WHAT I DID
as a Product Design Lead
01
Made the invisible visible
I observed real shop floor behaviour.
Mapped physical habits into a clear digital structure.
Created a factory map that matched how employees already think.
Result:
Users understood the design instantly
Minimised resistance to changes
02
Turned intuition into logic
Shift leads made complex decisions in their heads.
I translated their instincts into a structured decision system.
Result:
Shift leads' decision time reduced from hours to minutes.
03
Designed for Factory
Desktop: High density for deep records and checks.
Mobile: Optimised for gloved hands, rain, and glare.
The interface adapted its layout to the worker's physical state.
Result:
Minimum errors in harsh conditions
Seamless workflow from desk to floor
04
Corporate Brand
Standard design systems were too sparse for factories.
I kept the strict brand tokens but built 20% custom components for critical operations.
Result:
High functional density for critical ops
100% Brand compliant
IMPACT HIGHLIGHTS
Efficiency via Insight:
+€60M
We identified the root bottleneck (decision paralysis) rather than just the symptom (lost cars) through holistic, empathic discovery.
This allowed us to unlocked over 60 million euros in value across the global chain.
No Change Resistance
We solved unspoken problems by empathic discovery. I made employees to embrace the interface as an enabler designed 'for them'.
6,000 technicians adopted immediately with zero resistance.
This shifted the internal culture from digital resistance to digital advocacy.
Reduced Dev Waste
My Sensor-First approach (identifying the target before start digging) minimised trial-and-error time.
I involved development from the early phase.
It saved months of development time.
We released more than 20 modules at an unmatched pace.
WHY THIS MATTERS
This project was not just about building UI.
It was about changing how decisions are made in a factory.
I introduced:
User-centred roadmap thinking
Fast validation cycles
Clear ownership structure
Structured collaboration between business, tech, and operations
The result was a new way of working.
CONFIDENTIALITY PROTOCOL
In compliance with strict Non-Disclosure Agreements (NDA), all proprietary visual artifacts, interface details, and client identifiers have been removed or redacted. The metrics and methodologies presented herein focus exclusively on architectural strategy and verified business impact.
EXPLORE FURTHER
Medical Interface
B2B - CONCEPTHigh-Fidelity
B2B - CONCEPT
High-Fidelity
Data Visualisation
Visual craft & UI Execution
-- My visual craft and capability to simplify complex data.
Strategic Architecture & Roadmap
-- Establishing the definitive global standard for 50,000 users.
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